We Work with the People Who Actually Run Things
The Moxie Group is a consulting and management firm based in Fort Worth, Texas. We work with small and lower-market residential and commercial service companies — the owners and operators who built something real with their own hands and are ready to take it to the next level.
Built for Owners Who Are Done Guessing
The Moxie Group was built around a simple observation: the owners of small and mid-size service companies are some of the hardest-working people in business. They built something real — often from nothing — and they're running it every day with limited time, limited resources, and a team that depends on them to have the answers.
What they often lack isn't work ethic or skill. It's the systems, the visibility, and the strategic clarity that larger companies take for granted. The tools exist. The strategies are proven. But most of the consulting world is aimed at companies ten times their size, speaking a language that doesn't quite fit.
We fill that gap. We bring the same level of strategic thinking and operational discipline that enterprise companies invest in — scaled, priced, and communicated in a way that actually works for a 10-person HVAC company or a growing plumbing operation. No jargon. No 50-page reports that sit on a shelf. Just practical work that moves the needle.
We're based in Fort Worth, Texas, and we work with service companies across the country. If you built your business with your hands and you're ready to build it with your head, we'd like to talk.
If You Run a Service Business, You're in the Right Place
We work specifically with small and lower-market residential and commercial service companies. That includes HVAC, plumbing, electrical, landscaping, pest control, cleaning, restoration, roofing, painting, and other trade and service businesses. If you're running a crew, managing customers, and trying to grow — we work with people like you.
Early Growth
You've proven the concept and you're ready to grow — but you need better systems, better visibility, and a stronger digital presence to get there.
- Google Business Profile
- SEO
- CRM Setup
Scaling Operations
You're doing good revenue but the operation feels chaotic. Things fall through the cracks, you're the answer to every question, and you can't step away without things slipping.
- Process Audit
- SOP Development
- Technology Implementation
Exit Preparation
You're thinking about what comes next — whether that's a sale, a transition, or just building something that doesn't depend entirely on you.
- Exit Readiness Assessment
- Valuation Preparation
- Operational Documentation
What You Can Expect from Us
Straight Talk
We tell you what we actually think, not what you want to hear. If something isn't working, we say so. If a service isn't right for your situation, we'll tell you that too.
Practical Over Perfect
We build solutions that work in the real world — in businesses where people are busy, resources are limited, and the phone doesn't stop ringing. Not theoretical frameworks that look good on paper.
Results That Matter
We measure success by what actually changes in your business — more leads, better margins, smoother operations, a stronger position. Not by the number of deliverables we produce.
Long-Term Thinking
We're not interested in quick wins that create problems down the road. We help you build something durable — a business that runs well, grows steadily, and holds its value.
What Makes Us Different
There's no shortage of consultants. Here's why service company owners choose to work with us specifically.
We've worked in and around the trades — we understand the operational realities of a service business in a way that most consultants don't.
We work with small and lower-market companies specifically. We're not a firm that works with Fortune 500 companies and occasionally takes on a small business as a favor.
We're remote-first and Fort Worth-based, which means we can work with service companies anywhere — but we have deep roots in the North Texas market.
We don't sell software. Our CRM and technology recommendations are based entirely on what's right for your business, not on referral fees or vendor relationships.
We stay involved through implementation. We don't hand you a report and disappear. We're with you through the work.
Ready to Have a Real Conversation?
A discovery call is 30 minutes, it's free, and you'll leave with a clearer picture of where your business stands and what it would take to move it forward.